I will admit that I’m somewhat of a newbie to Huda Beauty. I’ve lusted over both the Desert Dusk and Rose Gold Remastered palettes for quite some time. But I knew if I ever purchased them, they would only sit beautifully in my draw, getting minimal use as the colour range just wasn’t something I’d reach for regularly, despite how gorgeous they both were. But my love for nude and soft pink shades has meant that ‘The New Nude’ is the first Huda Beauty product to find its way into my makeup collection.
Huda Beauty claims to be a cruelty-free company, who do not test their products or ingredients on animals, nor do they ask third parties to do so on their behalf. Though they don’t currently sell products in China, I have still taken this statement with a pinch of salt, as I recently discovered some of their lashes contain real mink fur. I could not find any official certification with PETA, Cruelty-Free International or other bodies, but Huda Beauty claim that they are working towards obtaining this.
Whilst some of the Obsession palettes by Huda Beauty are vegan, unfortunately, The New Nude palette is not. A quick scout of the ingredient list, I can see that some shades contain beeswax and carmine.
You can find a full list of ingredients in each of the shades on the Cult Beauty website.
Formula, Shades & Application
Despite the name, the palette seems to lack in nude shades. Out of 18 pans, only 6 of those are what I’d class as nude. The 18 shades in the palette consist of 10 matte shades, 2 pressed glitters, 4 reflective duo-chromes and a pressed pearl. There is also the addition of a concealer.
If you’re unfamiliar with what a duo-chrome shade is, it’s where a product can appear two different colours depending on the angle and lighting. Duo-chrome is quite popular in eyeshadows and nail polishes, but most commonly used in highlighters.
Let’s take a deeper look at the shades, row by row.
Top row – left to right:
Bare is a soft off-white matte shade. The pigmentation is virtually opaque (as you can see from the barely visible swatch) but it works well to create a nice soft base for any combination of colours.
Crave is the first of the duo-chrome shades in the palette, and has a golden copper tone whilst sat in the pan, which melts into a rose gold on the lid. I found this shade picked up really well on the brush and was effortless to work with.
Play is a light peach coloured matte. Similarly to Bare in opacity, the pigmentation was quite lacking with this shade so took some effort to build it up. Worked well as a base shade for warmer-toned looks.
Fantasy is the second duo-chrome in the palette and one of my favourites. A glamorous soft pink shade in the pan, this melts into a hot pink/off plum colour on the eyelid. Of the four duo-chromes in the palette, I thought this one looked the most striking.
Love Bite is a deep plum matte shade which is incredibly pigmented and the smallest amount really goes a long way.
Spanked is a smooth berry coloured matte which blended out really well on the outer crease and corners. This shade was a little hit and miss with patchiness but easy enough to build up to the desired coverage.
Middle row – left to right:
Lace is a beautiful soft lavender matte shade and one that caught my eye when I first saw the palette. A very light and silky texture, the pigmentation is lacking in this shade but it has a really easy to build consistency.
Day Dream is a light-medium pink duo-chrome, with a warm golden shimmer once applied. Being a lighter shade, the colour pay off wasn’t as bold as the other duo-chromes, but dampening the brush with setting spray rectified that quickly.
Tickle is a medium matte pink shade with excellent pigmentation. This shade is probably the most useful in the palette as it works well with every other shade and has a velvet easily blendable texture.
Excite is the first of two glitters and is a deep plum colour. My experience of pressed glitter meant my expectations for these were pretty low to start with but with a little work, it applied surprisingly smoothly. A damp brush and a spot of glitter glue are definitely key in keeping this glitter there for the long haul.
Infatuated is a slightly golden copper coloured glitter. Very similar experience as with excite.
Kinky is the one and only pressed pearl shadow in the palette and boy does it stand out! Deep berry in colour with a hint of an orange hue, this shadow felt as luxurious as it looked. Blend-ability was slightly hit and miss but the end result was gorgeous.
Bottom row – left to right:
Concealed is a nice addition to the palette but I’m not overly keen as the small amount you get in the pan won’t last very long. It is however useful if you’re short on concealer to do a cut crease or just use as a base.
Secret is a dusky pink matte with a soft texture and amazing blending. A touch powdery in the pan but little fallout when applying to the eyelids.
Tease is a matte shade quite similar to spanked when swatched but with a softer finish. Initially came out quite patchy on the lid but did blend well with other shades.
Raw is a reddish brown matte and probably the one that will get the least use from me since I’m not too keen on red eyeshadow. It’s lacking slightly in pigmentation and did have a little amount of fallout but generally blended well on the lid.
Charmed is the last of the duo-chromes and is a brown/copper shade. With a creamy texture, this particular shade was quite a pleasure to work with and had a nice rich coverage.
Teddy is a rosy pink colour and a perfect end to the palette. Teddy is similar to Tickle as it’s another shade that works well with the majority of the palette.
Packaging & Price
In keeping with Huda’s other palettes, The New Nude has a sleek slim look with a lovely satin finish. The 18 square shade pans are encased in a strong cardboard surround, with a very generous sized mirror inside. For the price, I would expect the inside to be a little neater – particularly with the sealing around the pans as I found a surprising amount of fallout shadow gets wasted when falling through small gaps, but that’s just a minor niggle.
Speaking of price, you can pick this palette up from a variety of retailers for around £56, putting this comfortably in the high-end range.
Overall, I think this palette is stunning, but it’s not exactly revolutionary. Huda Beauty has come in rather late to the nude scene and unfortunately, it’s meant that this palette has been classed as ‘just another nude palette’. I think it’s important to state that though it’s nothing new, Huda Beauty has definitely created something beautiful here. The majority of the palette is a pleasure to work with due to its lovely buttery texture. The colours really work well together and compliment each other nicely.
My only fuss over the palette was the amount of kickback from the shades when initially picking colour up on your brush, meaning the pan got very messy as a result. In most cases it was easy to clean up so wouldn’t be considered a problem for most, but I did have an issue with glitter flecks getting in the concealer which made it difficult to get a nice clean base after a while.
The duo-chrome shades in this palette have really won me over. In the pan, these look a little out of place with big chunky glitter patches but once swatched and on the lids, they really come out of their shell.
I try not to make a habit of spending more than £30 on a palette but this is one exception I’m glad I made.
If you got your hands on the New Nude palette, let me know what you thought!